At a Macworld session in August 1997, Steve Jobs had made a snappy comment that ”for Apple to win, Microsoft doesn’t have to lose.”
So what was the strategy behind this thinking?
1. Board of Directors
2. Focus on Relevance
3. Invest in Core Assets
4. Meaningful Partnerships
5. New Product Paradigm
The articles below give us an interesting perspective on how the practical application Steve’s concepts both inside and outside the Apple world